Customer-perceived value of e-financial services: a means-end approach
International Journal of Electronic Finance
Models for financial services firms in developing countries based upon mobile commerce
International Journal of Electronic Finance
Mobile banking in Germany: a strategic perspective
International Journal of Electronic Finance
New issues and challenges facing e-banking in rural areas: an empirical study
International Journal of Electronic Finance
Segmenting bank customers by resistance to mobile banking
International Journal of Mobile Communications
International Journal of Mobile Communications
Measuring mobile banking customers' channel attribute preferences in service consumption
International Journal of Mobile Communications
International Journal of Mobile Communications
International Journal of Mobile Communications
AnyWhere bookshop design through an m-commerce approach
International Journal of Mobile Communications
Consumer value creation in mobile banking services
International Journal of Mobile Communications
The strategic value of enterprise mobility: Case study insights
Information-Knowledge-Systems Management - Enterprise Mobility: Applications, Technologes and Strategies
Evaluating mobile banking portals
International Journal of Mobile Communications
Recent trends and developments in e-banking in an underdeveloped nation – an empirical study
International Journal of Electronic Finance
Assessing user experiences and usage intentions of m-banking service
International Journal of Mobile Communications
The perceived valuation factors for mobile trading services
International Journal of Mobile Communications
The effect of trust transference in multi-banking channels; offline, online and mobile
International Journal of Mobile Communications
International Journal of Asian Business and Information Management
International Journal of Asian Business and Information Management
Hi-index | 0.00 |
The proliferation of mobile internet enabled devices is creating an extraordinary opportunity for a new mode of e-commerce. In Japan, in April 2003, there were more than 62 million users of mobile internet services. Mobile devices, typically used by a single person, provide an unprecedented platform for individualised services. Such services may build on the value propositions of time, place and individual context. One emerging area of mobile business is banking. This paper explores the state of the art of mobile (m-) banking in Japan. A brief discussion about the main characteristics of Japanese banking practices is accompanied by an overview of this country's mobile market. This is followed by a detailed analysis of the mobile internet services of three major Japanese banks Mizuho, Sumitomo Mitsui and UFJ and the development of a strategic framework for m-banking. The paper concludes with a discussion about the future of m-banking.