Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Thirty years of conjoint analysis: reflections and prospects
Interfaces - Special issue: marketing engineering
Assessment of Today's Mobile Banking Applications from the View of Customer Requirements
HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 7 - Volume 7
Management Information Systems: Managing the Digital Firm (10th Edition)
Management Information Systems: Managing the Digital Firm (10th Edition)
Customer-perceived value of e-financial services: a means-end approach
International Journal of Electronic Finance
Consumer value creation in mobile banking services
International Journal of Mobile Communications
Identifying the limitations and capabilities of m-commerce services in GSM networks
International Journal of Mobile Communications
An efficient wireless transmission method for m-commerce
International Journal of Mobile Communications
M-banking services in Japan: a strategic perspective
International Journal of Mobile Communications
Mobile banking: concept and potential
International Journal of Mobile Communications
Cell phone banking: predictors of adoption in South Africa-an exploratory study
International Journal of Information Management: The Journal for Information Professionals
The role of usability and satisfaction in the consumer's commitment to a financial services website
International Journal of Electronic Finance
Segmenting bank customers by resistance to mobile banking
International Journal of Mobile Communications
A model of consumer acceptance of mobile payment
International Journal of Mobile Communications
Consumer responsiveness to mobile marketing
International Journal of Mobile Communications
Evaluating mobile banking portals
International Journal of Mobile Communications
A novel and low-computation e-cash transfer system against blackmail for mobile communications
International Journal of Mobile Communications
International Journal of Information Management: The Journal for Information Professionals
Proceedings of the 13th International Conference on Electronic Commerce
Determining the relative importance of mobile banking quality factors
Computer Standards & Interfaces
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The purpose of the paper was to measure mobile banking customers' channel attribute preferences in two different banking services, namely request for account balance service and bill paying. An Internet survey was implemented and conjoint analysis was used. In addition, the respondents were clustered into homogenous segments on the basis of their channel attribute preferences. The findings indicate slight differences between the services in respondents' channel attribute preferences while individual respondents' preferences vary widely. The results provide important information for service providers' marketing campaigns and communication activities and device manufacturers' aims to develop different kinds of devices for different market segments.