Determining the relative importance of mobile banking quality factors

  • Authors:
  • Hsiu-Fen Lin

  • Affiliations:
  • -

  • Venue:
  • Computer Standards & Interfaces
  • Year:
  • 2013

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Abstract

The aim of this study is to use fuzzy analytic hierarchy process (AHP) with an extent analysis approach to develop a fuzzy evaluation model which prioritized the relative weights of m-banking quality factors between low- and high-experience groups. The research findings indicated that there are some similarities and differences between high- and low-experience groups with regard to the evaluation of m-banking quality. With respect to the final weights for the criteria level, both groups considered ''customer service'' to be the important factor affecting m-banking effectiveness. The research findings also provide insightful information to m-banking service providers so that they may improve the effectiveness and efficiency of m-banking.