The influence of individual differences on skill in end-user computing
Journal of Management Information Systems
Electronic commerce: a managerial perspective
Electronic commerce: a managerial perspective
Information Systems Research
Customer-perceived value of e-financial services: a means-end approach
International Journal of Electronic Finance
Exploring security and comfort issues associated with online banking
International Journal of Electronic Finance
On the usability of mobile commerce
International Journal of Mobile Communications
Gender and student-status differences in cellular telephone use
International Journal of Mobile Communications
Balances and accounts of online banking users: a study of two US financial institutions
International Journal of Electronic Finance
Determinants of customer acceptance of mobile payment systems
International Journal of Electronic Finance
Mobile Computing and Urban Systems: A Literature Review
Proceedings of the 2009 conference on Techniques and Applications for Mobile Commerce: Proceedings of TAMoCo 2009
Understanding the key success factors of RFID use in Supply Chain Management: a Delphi study
International Journal of Mobile Communications
International Journal of Mobile Communications
Influence of gender and English proficiency on Facebook mobile adoption
International Journal of Mobile Communications
Modeling users' acceptance of mobile services
Electronic Commerce Research
International Journal of Information Management: The Journal for Information Professionals
Can the demographic and subjective norms influence the adoption of mobile banking?
International Journal of Mobile Communications
Determining the relative importance of mobile banking quality factors
Computer Standards & Interfaces
Hi-index | 0.00 |
Technological advances have changed the way in which financial services are transacted, with mobile banking being the latest development in this domain. This paper focuses on the adoption of mobile banking services by consumers. Rogers' diffusion of innovation model was adopted to study the consumers' behaviour and motivation towards this innovation. The personal characteristics of mobile banking users were found to be important determinants of their adoption decisions. This finding provides the financial services industry with a better understanding of customer perceptions of mobile banking services and helps them plan their marketing strategies and promotion approaches for mobile banking services in the future.