Understanding Post-Adoption Behavior in the Context of Online Services
Information Systems Research
Discovering Statistics Using SPSS
Discovering Statistics Using SPSS
Mobile banking in Germany: a strategic perspective
International Journal of Electronic Finance
An overview of mobile banking adoption among the urban community
International Journal of Mobile Communications
Mobile banking: concept and potential
International Journal of Mobile Communications
Authentication and protection for e-finance consumers: the dichotomy of cost versus ease of use
International Journal of Electronic Finance
A comparative study on e-banking services between China and USA
International Journal of Electronic Finance
An intelligent bank assessment system: preliminary results
International Journal of Electronic Finance
Hi-index | 0.00 |
Serving customers' banking needs online has been proposed to be a cost-saving move for the Financial Institution (FI). These same online services have also been posited to result in higher customer value for the FI. This study analyses the records of two FIs (totalling over 500 000 users) to determine the elements of behaviour and demographics that explain the differential value. Actual execution of online transactions is found to contribute most highly to customer value, along with use of checks, customer age, tenure with the FI and use of other transaction channels.