Influence of gender and English proficiency on Facebook mobile adoption

Authors:
Lai-Ying Leong;Teck-Soon Hew;Keng-Boon Ooi;Binshan Lin
Affiliations:
Faculty of Business and Finance, University Tunku Abdul Rahman, 31900 Kampar, Perak, Malaysia.;Faculty of Information Technology and Multimedia Communications, Open University Malaysia, Jalan Tun Ismail, 50480 Kuala Lumpur, Malaysia.;Faculty of Business and Finance, University Tunku Abdul Rahman, 31900 Kampar, Perak, Malaysia.;Department of Management and Marketing, Louisiana State University in Shreveport, Shreveport, LA 71115, USA
Venue:
International Journal of Mobile Communications
Year:
2011

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Abstract

This study aims to empirically examine the influence of gender and English proficiency on Facebook Mobile (FbM) adoption from the Malaysian perspective. Questionnaire was administered to 400 undergraduates in a Malaysian private university. The results showed that there is a significant gender difference in Photographs and Status Updates. Positive correlations also exist between English proficiency and Social Connection, Shared Identities, Photographs and Content. Outcomes from the study have given direct or indirect implications to mobile communication manufacturers and service providers, mobile social networking researchers, photographs industry players and the society as a whole.