Discovering Statistics Using SPSS
Discovering Statistics Using SPSS
Asynchronous Adoption Patterns of Mobile Services
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences - Volume 07
India: a case of fragile wireless service and technology adoption?
International Journal of Mobile Communications
The characteristics of mobile data service users in Australia
International Journal of Mobile Communications
Mobile phone user types by Q methodology: an exploratory research
International Journal of Mobile Communications
A model of consumer acceptance of mobile payment
International Journal of Mobile Communications
International Journal of Mobile Communications
Enterprise mobility: concept and examples
International Journal of Mobile Communications
Use of mobile phones by male and female Greek students
International Journal of Mobile Communications
An empirical analysis of the adoption of m-learning in Malaysia
International Journal of Mobile Communications
The importance of the size of the digital dividend when digital dividend spectrum is auctioned
International Journal of Mobile Communications
Exploring factors influencing consumers' behavioral intention to adopt broadband in Malaysia
Computers in Human Behavior
International Journal of Mobile Communications
A Meta-Analytical Review of Empirical Mobile Usability Studies
Journal of Usability Studies
A cross-culture study on older adults' information technology acceptance
International Journal of Mobile Communications
Facilitators and benefits of using Mobile Entertainment Services
International Journal of Mobile Communications
Influence of gender and English proficiency on Facebook mobile adoption
International Journal of Mobile Communications
An empirical analysis of the determinants of 3G adoption in China
Computers in Human Behavior
Exploring customer perceived value in mobile phone services
International Journal of Mobile Communications
Identifying drivers for adoption intention in RFID service
International Journal of Mobile Communications
A simulation tool for in-vehicle navigation systems evaluation
International Journal of Mobile Communications
Predicting m-commerce adoption determinants: A neural network approach
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
International Journal of Mobile Communications
Hi-index | 0.00 |
The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social influence are able to predict the adoption of 3G among Malaysian consumers. This study allows 3G service providers to understand which factors influenced the usage of 3G in Malaysia. Other developing countries that plan to deploy 3G can also formulate business strategies using the results from this study.