Information Systems Research
Asynchronous Adoption Patterns of Mobile Services
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences - Volume 07
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
Consumer behavior in online game communities: A motivational factor perspective
Computers in Human Behavior
A meta-analysis of the technology acceptance model
Information and Management
Reflections and trends in the expansion of cellular wireless services in the U.S. and China
Communications of the ACM
Towards an understanding of the behavioral intention to use 3G mobile value-added services
Computers in Human Behavior
Towards an understanding of the consumer acceptance of mobile wallet
Computers in Human Behavior
Consumer-based m-commerce: exploring consumer perception of mobile applications
Computer Standards & Interfaces
Adoption of 3G services among Malaysian consumers: an empirical analysis
International Journal of Mobile Communications
Integrating TTF and UTAUT to explain mobile banking user adoption
Computers in Human Behavior
Increasing trust in mobile commerce through design aesthetics
Computers in Human Behavior
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Predicting m-commerce adoption determinants: A neural network approach
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
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The main aim of this study is to examine the factors that affect Chinese consumers' intention to adopt 3G. This study has extended the Technology Acceptance Model (TAM) by incorporating the determinants of perceived usefulness, cost, trust, and demographic profiles of Chinese consumers. Data is collected from Chinese consumers via self-administered questionnaire. Structural equation modeling was applied to examine the research model proposed. Our result showed that social influence, service quality and perceived ease of use have a direct and significant relationship with perceived usefulness of 3G, and this in turn affects the consumers' decision to adopt 3G. Contrary to existing TAM research, perceived ease of use was not found to have a direct and significant influence with Chinese consumers' intention to adopt 3G. Our study also revealed that those with higher educational level are more likely to adopt 3G. Based on the findings, this research is able to propose several practical recommendations to 3G providers in China, such as enhancing the variety of services provided through collaborations with mobile software and content developers. Furthermore, 3G providers can focus on promoting 3G through services such as ''Friends and Family'' packages as Chinese consumers' 3G adoption decisions is influenced by their social network. In terms of theoretical contributions, this study has answered many calls from past researchers to investigate the determinants of perceived usefulness. This research was also conducted in China, which is one of the largest telecommunication markets in the world.