The technology acceptance model and the World Wide Web
Decision Support Systems
Mobile commerce: framework, applications and networking support
Mobile Networks and Applications
Mobile Advertising Effectiveness: an Exploratory Study
ICMB '06 Proceedings of the International Conference on Mobile Business
Exploring the Critical Success Factors for Mobile Commerce
ICMB '06 Proceedings of the International Conference on Mobile Business
International Journal of Human-Computer Studies - Human-computer interaction research in the managemant information systems discipline
Neural Networks: A Comprehensive Foundation (3rd Edition)
Neural Networks: A Comprehensive Foundation (3rd Edition)
A review for mobile commerce research and applications
Decision Support Systems
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
Determinants of adoption of mobile games under mobile broadband wireless access environment
Information and Management
A Framework for Transaction-Level Quality of Service for M-Commerce Applications
IEEE Transactions on Mobile Computing
Computer Standards & Interfaces
Predicting tourism loyalty using an integrated Bayesian network mechanism
Expert Systems with Applications: An International Journal
Adoption of 3G services among Malaysian consumers: an empirical analysis
International Journal of Mobile Communications
Expert Systems with Applications: An International Journal
User acceptance of wireless technology in organizations: A comparison of alternative models
Computer Standards & Interfaces
An empirical analysis of the adoption of m-learning in Malaysia
International Journal of Mobile Communications
Analyzing supply chain operation models with the PC-algorithm and the neural network
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
International Journal of Mobile Communications
Trust and TAM in online shopping: an integrated model
MIS Quarterly
An empirical analysis of the determinants of 3G adoption in China
Computers in Human Behavior
Predictive analytics in information systems research
MIS Quarterly
Hi-index | 12.05 |
The advancement in wireless and mobile technologies has presented tremendous business opportunity for mobile-commerce (m-commerce). This research aims to examine the factors that influence consumers' m-commerce adoption intention. Variables such as perceived usefulness, perceived ease of use, perceived enjoyment, trust, cost, network influence, and variety of services were used to examine the adoption intentions of consumers. Data was collected from 376 m-commerce users. A multi-analytic approach was proposed whereby the research model was tested using structural equation modeling (SEM), and the results from SEM were used as inputs for a neural network model to predict m-commerce adoption. The result showed that perceived usefulness, perceived enjoyment, trust, cost, network influence, and trust have significant influence on consumers' m-commerce adoption intentions. However, the neural network model developed in this research showed that the best predictors of m-commerce adoption are network influence, trust, perceived usefulness, variety of service, and perceived enjoyment. This research proposed an innovative new approach to understand m-commerce adoption, and the result for this study will be useful for telecommunication and m-commerce companies in formulating strategies to attract more consumers.