The Mobile Internet: The Pioneering Users' Adoption Decisions
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS'05) - Track 3 - Volume 03
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model
Information and Management
User acceptance of wireless short messaging services: Deconstructing perceived value
Information and Management
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
Barriers and drivers in the adoption of current and future mobile services in Finland
Telematics and Informatics
Solving the startup problem in Western mobile Internet markets
Telecommunications Policy
Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services
Information Systems Research
User acceptance of mobile Internet: Implication for convergence technologies
Interacting with Computers
Determinants of accepting wireless mobile data services in China
Information and Management
Insights on the drivers and inhibitors of Mobile Data Services uptake
International Journal of Mobile Communications
A model of consumer acceptance of mobile payment
International Journal of Mobile Communications
International Journal of Mobile Communications
International Journal of Mobile Communications
International Journal of Mobile Communications
Understanding the behavior of mobile data services consumers
Information Systems Frontiers
Information and Management
Towards an understanding of the behavioral intention to use 3G mobile value-added services
Computers in Human Behavior
International Journal of Electronic Commerce
User behaviors toward mobile data services: The role of perceived fee and prior experience
Expert Systems with Applications: An International Journal
The impact of use context on mobile services acceptance: The case of mobile ticketing
Information and Management
Consumer Adoption and Usage of Broadband
Consumer Adoption and Usage of Broadband
Investigating mobile wireless technology adoption: An extension of the technology acceptance model
Information Systems Frontiers
Cell phone banking: predictors of adoption in South Africa-an exploratory study
International Journal of Information Management: The Journal for Information Professionals
Expert Systems with Applications: An International Journal
Enabling and evaluating mobile learning scenarios with multiple input channels
CRIWG'12 Proceedings of the 18th international conference on Collaboration and Technology
Hi-index | 12.05 |
Although demand for Internet access through cellular networks and portable appliances, i.e. Mobile Internet (MI), has recently soared in many countries, the majority of mobile network operator (MNO) customers has still never used MI. Therefore, it is important to gain a better understanding of (1) how MNO customers perceive attributes of MI offers, (2) how these perceptions are related to MI acceptance and (3) the extent to which these judgements and relationships differ as a function of an individual's adoption status (actual compared to potential MI user) and the appliance category employed to access MI (handset compared to laptop). This study analyses these issues by drawing on MI attributes deduced mainly from diffusion of innovation (DOI) and information economic (IE) literature and by using data collected from a survey of 525 effective and 540 potential MI users in Germany. The multivariate results show that the perceived relative functional advantage and communicability of MI offers were significantly positively and their trialability was significantly negatively correlated with MI acceptance in both customer groups. Overall, perceived DOI-based attributes explained MI acceptance better for actual than for potential users. The share of search qualities relative to that of credence qualities which respondents assigned to MI had a small, but significant positive effect on MI acceptance among potential users. The effectively used or preferred appliance category for MI access exerted strong influence on DOI-based MI attribute assessments, especially among actual adopters: MNO customers who (prefer to) use a laptop to obtain MI access perceived MI features more favorable than persons who (prefer to) use a handset as their primary MI access device. These findings provide insights for MNO and appliance vendors on measures which may effectively promote the acceptance of MI.