The psychological origins of perceived usefulness and ease-of-use
Information and Management
Extending the TAM for a World-Wide-Web context
Information and Management
Information Systems Research
Understanding online purchase intentions: contributions from technology and trust perspectives
European Journal of Information Systems
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model
Information and Management
Exploring factors affecting the adoption of mobile commerce in Singapore
Telematics and Informatics
Information and Management
Testing the determinants of microcomputer usage via a structural equation model
Journal of Management Information Systems - Special section: Navigation in information-intensive environments
Information Resources Management Journal
Towards an understanding of the behavioral intention to use mobile knowledge management
WSEAS Transactions on Information Science and Applications
Integrating TTF and UTAUT to explain mobile banking user adoption
Computers in Human Behavior
Increasing trust in mobile commerce through design aesthetics
Computers in Human Behavior
A business model for mobile commerce applications using multimedia messaging service
International Journal of Business Information Systems
Expert Systems with Applications: An International Journal
Developing an instrument to measure the adoption of mobile services
Mobile Information Systems
A novel customer scoring model to encourage the use of mobile value added services
Expert Systems with Applications: An International Journal
The role of psychological traits and social factors in using new mobile communication services
Electronic Commerce Research and Applications
Determinants of self-report and system-captured measures of mobile Internet use intensity
Information Systems Frontiers
An empirical analysis of the determinants of 3G adoption in China
Computers in Human Behavior
Electronic Commerce Research and Applications
Modeling users' acceptance of mobile services
Electronic Commerce Research
An integrated adoption model for e-books in a mobile environment: Evidence from South Korea
Telematics and Informatics
EGOVIS'12/EDEM'12 Proceedings of the 2012 Joint international conference on Electronic Government and the Information Systems Perspective and Electronic Democracy, and Proceedings of the 2012 Joint international conference on Advancing Democracy, Government and Governance
The adoption of mobile tourism services: an empirical study
Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia
Understanding the effect of flow on user adoption of mobile games
Personal and Ubiquitous Computing
Factors influencing mobile advertising avoidance
International Journal of Mobile Communications
Factors affecting Chinese Ubiquitous Game Service usage intention
International Journal of Mobile Communications
NFC mobile credit card: The next frontier of mobile payment?
Telematics and Informatics
An investigation of the smartphone user's in-game purchase intention
International Journal of Mobile Communications
Adoption of mobile information services: An empirical study
Mobile Information Systems
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As profit margins gradually decline, and market competition becomes increasingly intensive, 3G telecom operators must provide various mobile value-added services, as well as traditional voice services, to attract new subscribers and retain old ones. However, for many 3G mobile value-added services, whether ARPU (average revenue per user) can be effectively enhanced depends on the consumer behavioral intentions. Therefore, this study uses the Technology Acceptance Model as the foundation and incorporate personal innovativeness and perceived cost to further understand consumer's behavioral intention to use 3G mobile value-added services. The following conclusions can be reached from the research findings: (1) consumer usage rate of current 3G value-added services remains low; (2) increased personal innovativeness will directly enhance the perceived ease of use of 3G mobile value-added services; (3) the perceived usefulness is enhanced when consumers perceive higher ease of use of value-added services; (4) perceived usefulness has the strongest effect on consumer attitude, followed by perceived ease of use and perceived cost, and (5) the most important factor in increasing consumer's behavioral intention to use 3G mobile value-added services is attitude, followed by perceived ease of use, perceived cost and perceived usefulness. Results of this study provide a valuable reference for service providers to develop mobile value-added services.