Building consumer trust online
Communications of the ACM
The development of initial trust in an online company by new customers
Information and Management
Identifying drivers for adoption intention in RFID service
International Journal of Mobile Communications
Expert Systems with Applications: An International Journal
Computers and Industrial Engineering
Studying the influence of e-CRM on web-based brand personality - the case of Mellat Bank
International Journal of Business Information Systems
Hi-index | 12.05 |
e-Service markets have been growing rapidly over the past several years on airline websites, and e-commerce and e-service marketing activities have attracted a great deal of attention as a means of increasing customers' perception of online shopping activities, since they reduce the waiting time incurred by offline shopping transactions. This study surveys 236 international travelers who have had a different experience of purchasing airline tickets from 30 different airline service websites in Taiwan. The results illustrate that perceived trust and usefulness, which are the factors of the technology acceptance perspective, positively moderate the relationship between e-service quality, perceived service value, and service satisfaction.