Consumer-based m-commerce: exploring consumer perception of mobile applications

  • Authors:

  • Pruthikrai Mahatanankoon;H. Joseph Wen;Billy Lim

  • Affiliations:

  • School of Information Technology, College of Applied Science and Technology, Illinois State University, Normal, IL 61790-5150, USA;Department of Accounting and MIS, Harrison College of Business, Southeast Missouri State University, Cape Girardeau, MO 63701, USA;School of Information Technology, College of Applied Science and Technology, Illinois State University, Normal, IL 61790-5150, USA

  • Venue:
  • Computer Standards & Interfaces
  • Year:
  • 2005

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Abstract

With m-commerce still in its infancy, there have been relatively few attempts to systematically explore the opportunities and challenges posed by m-commerce. This study is an early attempt aims to provide empirical data on consumer perception of mobile applications. This paper first examines the value proposition of mobility. It then investigates m-commerce operation modes and potential consumer-based applications. A consumer perception survey was conducted to reveal the attributes that are perceived as important by consumers for making m-commerce choices. Results provide company executives with useful insights into m-commerce applications and their commercial potentials.