Mobile Commerce for the Masses

  • Authors:
  • Stuart Feldman

  • Affiliations:
  • -

  • Venue:
  • IEEE Internet Computing
  • Year:
  • 2000

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Abstract

Rarely has a new area of business been heralded with such enthusiasm as "mobile commerce." Articles in the press paint pictures of people ordering clothes over the Net while waiting for a bus, downloading merchant coupons on their PDAs as they enter a store, or bidding for the last table at a hot restaurant by digital phone in a spur-of-the-moment auction. But such lighthearted uses represent just the tip of a very big iceberg.