Comparison of mobile-blogging acceptance between Indonesia and Taiwan

Authors:
Kuang-Wen Wu;Shaio Yan Huang;Chun Chi Chen
Affiliations:
Department of International Trade, Feng Chia University, No. 100 Wenhwa Rd., Seatwen, Taichung, 407, Taiwan.;Department of Accounting and Information Technology, Advanced Institute of Manufacturing with High-tech Innovations, National Chung Cheng University, 168, University Rd., Min-Hsiung, Chia Yi 621, ...;Department of International Trade, Feng Chia University, No. 100 Wenhwa Rd., Seatwen, Taichung, 407, Taiwan
Venue:
International Journal of Mobile Communications
Year:
2012

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Abstract

The purpose of this study is to apply a conceptual model of mobile phone users' intention to accept mobile blog in different cultural contexts. First, the study investigates factors influencing the acceptance of mobile blogs from mobile phone users' perspective. Second, the study applies a conceptual model from the cross-cultural perspective. Samples are collected from Indonesia and Taiwan. The model indicates cultural difference as a significant moderator and that users' intention to accept mobile blogs is driven by five factors: ubiquity, convenience, personalisation, interaction, and mobile sharing. Implications for practice and suggestions for future research are provided.