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Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
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Proceedings of the 2007 ACM SIGMIS CPR conference on Computer personnel research: The global information technology workforce
Proceedings of the 2007 ACM SIGMIS CPR conference on Computer personnel research: The global information technology workforce
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CHI '08 Extended Abstracts on Human Factors in Computing Systems
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International Journal of Web Based Communities
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Proceedings of the fourth international conference on Communities and technologies
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Computers in Human Behavior
A comparative study of motivational differences for online shopping
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Proceedings of the 14th International Academic MindTrek Conference: Envisioning Future Media Environments
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ACM Transactions on Management Information Systems (TMIS)
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Computers in Human Behavior
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Information Systems Research
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Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
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Computers in Human Behavior
ICEC'12 Proceedings of the 11th international conference on Entertainment Computing
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International Journal of Web Based Communities
The Business Value of Consumer Participation through Social Media
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International Journal of Virtual Communities and Social Networking
International Journal of Virtual Communities and Social Networking
The positive outcomes of a sense of virtual community
International Journal of Web Based Communities
Social Science Computer Review
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Social Ties in Video Sharing Services: Tactics for Excavating Virtual Settlements
International Journal of Virtual Communities and Social Networking
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E-commerce strategists advise companies to create virtual communities for their customers. But what does this involve? Research on face-to-face communities identifies the concept of "sense of community:" a characteristic of successful communities distinguished by members' helping behaviors and members' emotional attachment to the community and other members. Does a sense of virtual community exist in online settings, and what does it consist of? Answering these questions is key, if we are to provide guidance to businesses attempting to create virtual communities.The paper explores the concept of sense of virtual community in a newsgroup we call Multiple Sports Newsgroup (MSN). We first demonstrate that MSN does indeed have a sense of virtual community, but that the dimensions of the sense of community in MSN differ somewhat from those reported for physical communities. The nature of these differences is plausibly related to the differences between electronic and face-to-face communication. We next describe the behavioral processes that contribute to the sense of virtual community at MSN-exchanging support, creating identities and making identifications, and the production of trust. Again, these processes are similar to those found in non-virtual communities, but they are related to the challenges of electronic communication. Lastly, we consider the question of how sense of community may come about and discuss the implications for electronic business.