Understanding member motivation for contributing to different types of virtual communities: a proposed framework

Authors:
Trevor D. Moore;Mark A. Serva
Affiliations:
University of Delaware, Newark, DE;University of Delaware, Newark, DE
Venue:
Proceedings of the 2007 ACM SIGMIS CPR conference on Computer personnel research: The global information technology workforce
Year:
2007

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Abstract

Previous research indicates that the type and purpose of a virtual community (wiki, blog, and Internet Forum) may play a role in determining a member's motivation for contribution to a virtual community, but does not fully explore this idea. This study aggregates the disparate ideas and terminology of previous research on virtual communities and presents a more parsimonious grouping of fourteen motivational factors. These fourteen factors provide a framework for examining what drives members to contribute. Two preliminary studies offer some support for the framework.