Virtual community 101: know your virtual community and members

Authors:
Eunyoung Cheon;JoongHo Ahn
Affiliations:
Seoul National University, Seoul, Korea;Seoul National University, Seoul, Korea
Venue:
Proceedings of the 3rd International Conference on Ubiquitous Information Management and Communication
Year:
2009

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Abstract

As virtual communities (VCs) become prevalent and sophisticated, various kinds of VCs have emerged. Participation is a key factor that decides whether a VC can survive in long run. The more understanding about the members of the VC, the better promotion of the participation can be planned. This study presents the categories to examine entire realms of VCs and members and a framework which presents how VC users' behavior differs across different types of VCs.