Panel surveys go mobile

Authors:
Michael Weber;Michaela Denk;Klaus Oberecker;Christine Strauss;Christian Stummer
Affiliations:
Vienna University of Economics and Business Administration Nordbergstr. 15, A-1090 Vienna, Austria.;EC3 E-Commerce Competence Center Donau City Str. 1, A-1220 Vienna, Austria.;EC3 E-Commerce Competence Center Donau City Str. 1, A-1220 Vienna, Austria.;University of Vienna Bruenner Str. 72, A-1210 Vienna, Austria.;University of Vienna Bruenner Str. 72, A-1210 Vienna, Austria
Venue:
International Journal of Mobile Communications
Year:
2008

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Abstract

In order to take panel surveys into the 'mobile age', a careful analysis of their characteristics is conducted. Core issues of mobile surveys and panel designs are addressed and contrasted to their respective alternatives. Moreover, the use of mobile technology for carrying out panel surveys is discussed. Thereby, necessary actions and actors involved are identified, which provides a guideline for realising the potential of 'mobile panel surveys'. Essentially, the benefits are due to enhancements in the areas of survey quality, management and technology. The recommendations made can contribute to the development of a new business model in market research.