Exploring the impact of handset upgrades on mobile content and service usage

Authors:
Philip Sugai
Affiliations:
Graduate School of International Management, International University of Japan, 777 Kokusai-Cho, Minami Uonuma-Shi, Niigata 949-7277, Japan
Venue:
International Journal of Mobile Communications
Year:
2007

Citing 14
Cited 13

Multivariate data analysis (4th ed.): with readings

Multivariate data analysis (4th ed.): with readings
The gratifications of pager use: sociability, information-seeking, entertainment, utility, and fashion and status

Telematics and Informatics
M-Commerce: Technologies,Services,and Business Models

M-Commerce: Technologies,Services,and Business Models
M-Business: The Race to Mobility

M-Business: The Race to Mobility
A Test of the Technology Acceptance Model: The Case of Cellular Telephone AdoptionLaku Chidambaram

HICSS '00 Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 1 - Volume 1
The i-mode Wireless Ecosystem

The i-mode Wireless Ecosystem
Here comes the wallet phone

IEEE Spectrum
Consumer Attitudes Toward Mobile Advertising: An Empirical Study

International Journal of Electronic Commerce
The development of 3G in Japan and Taiwan

International Journal of Mobile Communications
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model

International Journal of Mobile Communications
The Compass Acceptance Model for the analysis and evaluation of mobile services

International Journal of Mobile Communications
Exploring e-business implications of the mobile internet: a cross-national survey in Hong Kong, Japan and Korea

International Journal of Mobile Communications
Mobile communications: global trends in the 21st century

International Journal of Mobile Communications
Critical success factors in mobile communications: a comparative roadmap for Germany and India

International Journal of Mobile Communications

An integrated product development process for mobile software

International Journal of Mobile Communications
Service quality and customer satisfaction measurement of mobile value-added services: a conceptual review

International Journal of Mobile Communications
The characteristics of mobile data service users in Australia

International Journal of Mobile Communications
Panel surveys go mobile

International Journal of Mobile Communications
Differential quality-of-service provision in mobile networks

International Journal of Mobile Communications
Use of mobile phones by male and female Greek students

International Journal of Mobile Communications
Measuring mobile service usage: methods and measurement points

International Journal of Mobile Communications
Mobile Data Service usage and preference: an investigation of Australian consumers

International Journal of Mobile Communications
What does it mean to be good at using a mobile device? An investigation of three levels of experience and skill

International Journal of Human-Computer Studies
Determinants of self-report and system-captured measures of mobile Internet use intensity

Information Systems Frontiers
Personal characteristics and mobile Internet use intensity of consumers with computer-centric communication devices: An exploratory empirical study of iPad and laptop users in Germany

Telematics and Informatics
Understanding Consumers' Behaviour when Using a Mobile Phone as a Converged Device

International Journal of Advanced Pervasive and Ubiquitous Computing
Characteristics and mobile Internet use intensity of consumers with different types of advanced handsets: An exploratory empirical study of iPhone, Android and other web-enabled mobile users in Germany

Telecommunications Policy

Quantified Score

Hi-index	0.00

Visualization

Abstract

The majority of handset sales in developed mobile markets has shifted from first time purchases to upgrades, with handset manufacturers, network operators and content and service providers appealing to consumers with increasingly advanced offerings in the hope of generating increased usage of, and revenues from, next generation services. However, there is a dearth of research exploring the relationship between mobile usage and handset upgrades. This paper provides the first empirical results in this area, showing that pre-existing usage habits play a far more important role in post-upgrade usage behaviours than upgrade motivations or the incremental technical capabilities of the new handset.