Usability Engineering
Exploring the impact of handset upgrades on mobile content and service usage
International Journal of Mobile Communications
Balancing customer and network value in business models for mobile services
International Journal of Mobile Communications
International Journal of Mobile Communications
On the usability of mobile commerce
International Journal of Mobile Communications
Critical success factors for context-aware mobile communication systems
International Journal of Mobile Communications
The md-Matrix: a learning tool in the mobile application development course
International Journal of Mobile Communications
Analysing telecom companies using the Toyota NPD model
International Journal of Mobile Communications
| Hi-index | 0.00 |
The rising penetration of smartphones enables new mobile services and business models. A huge number of different operating systems, available functionalities, open questions regarding revenue sources and streams, legal issues, as well as a lack of knowledge in designing mobile user experiences call for a holistic product development process in this domain. This paper describes a five-step product development process for mobile software and services encompassing organisational, business and technical issues. Discussed elements of the process include idea generation for new products, business model development, the management of legal aspects, market research, user experience design and the implementation of mobile services. Section 4 consists of a report on the practical experiences made with the proposed process in a real-life project.