Exploring the impact of handset upgrades on mobile content and service usage
International Journal of Mobile Communications
Balancing customer and network value in business models for mobile services
International Journal of Mobile Communications
The mobile service industry: strategic challenges and future business models
International Journal of Mobile Communications
The development of 3G in Japan and Taiwan
International Journal of Mobile Communications
Consumer value creation in mobile banking services
International Journal of Mobile Communications
A location-based business service model for mobile commerce
International Journal of Mobile Communications
Expectations measurements in mobile data service: a case study
International Journal of Mobile Communications
The continuous use behaviour of 3G mobile video phone services
International Journal of Mobile Communications
International Journal of Mobile Communications
International Journal of Mobile Communications
An empirical model of customer loyalty in the Jordanian Mobile Telecommunications Market
International Journal of Mobile Communications
A novel customer scoring model to encourage the use of mobile value added services
Expert Systems with Applications: An International Journal
Mobile phone satisfaction in Malaysia: a demographic analysis
International Journal of Mobile Communications
Hi-index | 0.00 |
As the competition between mobile value-added service providers becomes very tight, each company has to be able to provide high-quality services and thus better satisfy their customers. Unfortunately, despite the increasing need for an objective measurement of service quality, there is no general agreement among service marketing scholars on how it should be conceptualised and measured. This paper presents several models of service quality measurements that can be used to assess mobile value-added service quality. This paper also discusses the measurement of customer satisfaction and how it relates to service quality.