The Compass Acceptance Model for the analysis and evaluation of mobile services

  • Authors:

  • Michael Amberg;Markus Hirschmeier;Jens Wehrmann

  • Affiliations:

  • Department of Economics, Friedrich-Alexander-University of Erlangen-Nuremberg, Chair for Business Information Systems III, Lange Gasse 20, 90403, Germany.;Department of Economics, Friedrich-Alexander-University of Erlangen-Nuremberg, Chair for Business Information Systems III, Lange Gasse 20, 90403, Germany;Department of Economics, Friedrich-Alexander-University of Erlangen-Nuremberg, Chair for Business Information Systems III, Lange Gasse 20, 90403, Germany

  • Venue:
  • International Journal of Mobile Communications
  • Year:
  • 2004

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Abstract

User acceptance is increasingly regarded as a critical success factor for mobile services. Although several acceptance models exist and help to increase understanding the different influencing factors on user acceptance, they are not suitable to support the development of mobile services. This paper introduces the Compass Acceptance Model (CAM), which is especially designed for the analysis and evaluation of the user acceptance for mobile services. Fundamental design criteria are the applicability during the whole product life cycle, a balanced consideration of relevant influencing factors, the use as a permanent controlling instrument and the adaptability to the individual requirements of a service. The CAM helps to verify the perception concerning user acceptance or to understand the user (types of users and behaviour patterns) and the implication of service design better. The insights assist in considering explicitly the user acceptance in the design of a mobile service.