Determinants of behavioral intention to mobile banking

  • Authors:

  • Ja-Chul Gu;Sang-Chul Lee;Yung-Ho Suh

  • Affiliations:

  • Department of Industrial and Systems Engineering, Korea Advanced Institute of Science and Technology, Seoul, Republic of Korea;Department of Management Information Systems, Korea Christian University, Seoul, Republic of Korea;School of Business Administration, Kyung Hee University, Seoul, Republic of Korea

  • Venue:
  • Expert Systems with Applications: An International Journal
  • Year:
  • 2009

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Abstract

With the improvement of mobile technologies and devices, banking users are able to conduct banking services at anyplace and at anytime. Recently, many banks in the world have provided mobile access to financial information. The reason to understand what factors contribute to users' intention to use mobile banking is important issue of research. The purpose of this research is to examine and validate determinants of users' intention to mobile banking. This research used a structural equation modeling (SEM) to test the causalities in the proposed model. The results indicated strong support for the validity of proposed model with 72.2% of the variance in behavioral intention to mobile banking. This study found that self-efficiency was the strongest antecedent of perceived ease-of-use, which directly and indirectly affected behavioral intention through perceived usefulness in mobile banking. Structural assurances are the strongest antecedent of trust, which could increase behavioral intention of mobile banking. This research verified the effect of perceived usefulness, trust and perceived ease-of-use on behavioral intention in mobile banking. The results have several implications for mobile banking managers.