Consumer value creation in mobile banking services
International Journal of Mobile Communications
M-banking services in Japan: a strategic perspective
International Journal of Mobile Communications
Mobile communications: global trends in the 21st century
International Journal of Mobile Communications
Consumer perception and attitude toward mobile communication
International Journal of Mobile Communications
Mobile banking: concept and potential
International Journal of Mobile Communications
Mobile communications and mobile services
International Journal of Mobile Communications
Insights on the drivers and inhibitors of Mobile Data Services uptake
International Journal of Mobile Communications
Exploring the digital capital of mobile phone service websites by the user's perspective
International Journal of Mobile Communications
Web service description for mobile phone virus
Proceedings of the 2nd International Conference on Interaction Sciences: Information Technology, Culture and Human
A study of the adoption behaviour for In-Car GPS navigation systems
International Journal of Mobile Communications
The effect of trust transference in multi-banking channels; offline, online and mobile
International Journal of Mobile Communications
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This paper describes a comparative study investigating the influence of different reference group on consumer purchasing behaviour between the mobile phone users of USA and China. This study reveals that among the three reference group influence examined, only the utilitarian influence has resulted in statistically significant difference between China and US mobile phone buyers, and another two reference group influences, informational and value-expressive, have relative insignificant impacts. Based on the results of this study, managerial insights and practical implications for marketing strategies in the mobile phone market are recommended accordingly.