The Role of Trust and Technology Acceptance ModelTAM on Customer Acceptance of Mobile Banking: An Integrated Model to Improve Mobile Banking in Banking Sector-A Conceptual Paper

Authors:
R. K. Srivastava;Sindhu Singh;Vivek Srivastava
Affiliations:
SYDENHAM Institute of Management Studies and Research and Entrepreneurship Education, B-ROAD, Churchgate, Mumbai,India;K. J. Somaiya Institute of Management Studies and Research, Vidyavihar, Mumbai, India;CISCO Systems, Inc., San Jose, CA, USA
Venue:
International Journal of Asian Business and Information Management
Year:
2013

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Abstract

This paper studies the need to integrate trust and Technology acceptance model TAM to understand the behaviour intention of the customer to use mobile banking. The present study focuses through literature review on trust related antecedents and technology related constructs and its influence on customer decision. It covers disposition to trust, institution-based trust, cognitive-base trust, security and privacy as five potential antecedents of trust. The study concludes that two technology attributes which are perceived ease of use and perceived usefulness to be beneficial for the usage of mobile banking. It suggests an integrated model that incorporates the five trust antecedents and two technology-related antecedents on its influence on customers' decision to use mobile banking.