Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Issues and opinion on structural equation modeling
MIS Quarterly
Internet privacy concerns confirm the case for intervention
Communications of the ACM
Building consumer trust online
Communications of the ACM
Internet-based e-shopping and consumer attitudes an empirical study
Information and Management
Privacy protection, control of information, and privacy-enhancing technologies
ACM SIGCAS Computers and Society
Consumer trust in an Internet store
Information Technology and Management
An Empirical Examination of the Concern for Information Privacy Instrument
Information Systems Research
Beyond concern: a privacy-trust-behavioral intention model of electronic commerce
Information and Management
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
Toward a Generic Model of Trust for Electronic Commerce
International Journal of Electronic Commerce
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Electronic Commerce Research
Informational privacy, consent and the "control" of personal data
Information Security Tech. Report
Electronic Commerce Research and Applications
E-commerce: protecting purchaser privacy to enforce trust
Electronic Commerce Research
Impact of consumer empowerment on online trust: An examination across genders
Decision Support Systems
International Journal of Asian Business and Information Management
International Journal of Asian Business and Information Management
| Hi-index | 0.00 |
Privacy concerns and a lack of trust have been shown to reduce consumer's willingness to transact with an online vendor. Understandably, firms are searching for methods to reduce consumer privacy concerns and increase trust. In this study, we introduce a new construct-consumer privacy empowerment. We then propose and test a theoretical model that examines the relationship between consumer privacy empowerment, familiarity, privacy concern and trust. Results indicate support for the model and suggest that perceived privacy empowerment has a strong influence on both privacy concern and trust in e-commerce.