The new business potential with mobile commerce

Authors:
Chang-tseh Hsieh;Charlotte Jones;Binshan Lin
Affiliations:
University of Southern Mississippi, 118 College Drive, #5178, Hattiesburg, MS 39406, USA.;College of Business Administration, Louisiana State University-Shreveport, Shreveport, LA 71115, USA.;College of Business Administration, Louisiana State University-Shreveport, Shreveport, LA 71115, USA
Venue:
International Journal of Mobile Communications
Year:
2008

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Abstract

Mobile commerce (m-commerce) has become the latest topic for today. Business organisations have been restlessly evaluating the revenue potential of the m-commerce market and developing business models to exploit the huge profit potential of this new market. This paper provides an overview of the fundamentals about m-commerce and relevant information to help business managers, particularly those without an IT background, to understand the key elements and basic concepts of m-commerce. Some strategies for dealing with m-commerce challenges and future expectation will be addressed.