The influence of perceived characteristics of innovating on 4G mobile adoption

Authors:
Dong-Hee Shin
Affiliations:
Department of Interaction Science (WCU), Sungkyunkwan University, 90327 International Hall, 53 Myeongnyun-dong 3-ga, Jongno-gu, Seoul 110-745, South Korea
Venue:
International Journal of Mobile Communications
Year:
2011

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Abstract

This study uses the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) in attempt to further understand consumers' behavioural intentions towards using 4G mobile services. These new factors are found to be 4G-specific factors that directly shape consumer attitudes and intentions. The results of this study provide a valuable reference for service providers in developing 4G mobile services. The findings overall imply the new dimensions and factors for the adoption of new mobile services.