What makes consumers use VoIP over mobile phones? Free riding or consumerization of new service

Authors:
Dong-Hee Shin
Affiliations:
Department of Interaction Science, Sungkyunkwan University, 90327 International Hall, 53 Myeongnyun-dong 3-ga, Jongno-gu, Seoul 110-745, South Korea
Venue:
Telecommunications Policy
Year:
2012

Citing 16
Cited 0

The role of moderating factors in user technology acceptance

International Journal of Human-Computer Studies
Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels

Management Science
User acceptance of mobile Internet: Implication for convergence technologies

Interacting with Computers
Consumer behavior in the Italian mobile telecommunication market

Telecommunications Policy
The impact of use context on mobile services acceptance: The case of mobile ticketing

Information and Management
The acceptance of mobile communication technologies in student communities

International Journal of Web Based Communities
The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services

Computers in Human Behavior
The Future of Mobile VoIP in the Enterprise

Computer
Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan

Telecommunications Policy
Extending the TAM for a t-commerce

Information and Management
Internet access and capacity planning: Quantifying relationships between usage, capacity, and blocking

Telecommunications Policy
Factors influencing adoption for activating mobile VoIP

APNOMS'09 Proceedings of the 12th Asia-Pacific network operations and management conference on Management enabling the future internet for changing business and new computing services
Factors influencing the user acceptance of digital home services

Telecommunications Policy
The intensity of VoIP usage in Great Britain: Users' characteristics and firms' strategies

Telecommunications Policy
The influence of perceived characteristics of innovating on 4G mobile adoption

International Journal of Mobile Communications
Perceived usefulness, perceived ease of use, and user acceptance of information technology

MIS Quarterly

Quantified Score

Hi-index	0.00

Visualization

Abstract

Consumer acceptance of technological innovations is crucial to marketing strategy and policy development. This study analyzes consumer behaviors in mobile voice over Internet protocol (mVoIP), focusing on the antecedents of consumers' intentions. Using a context-specific extension of the Technology Acceptance Model, mVoIP acceptance was investigated based on the salient belief of perceived usefulness, perceived ease of use, and facilitating factors. The results show that quality factors of mVoIP significantly influence the usefulness and ease of use, which subsequently affect the adoption of the technology. Call and service quality were found to be significant factors, followed by mobility and coverage. The policy and managerial implications of mVoIP are discussed based on the model. In conclusion, this study provides in-depth analysis and heuristic data on the consumer drivers, market dynamics, and policy implication within the mVoIP ecosystem.