Building customer trust in mobile commerce

  • Authors:
  • Keng Siau;Zixing Shen

  • Affiliations:
  • University of Nebraska-Lincoln;University of Nebraska-Lincoln

  • Venue:
  • Communications of the ACM - Digital rights management
  • Year:
  • 2003

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Abstract

Gaining customer trust in m-commerce is a daunting process, extending from initial trust formation to continuous trust development---but it can be done.