Building customer trust in mobile commerce
Communications of the ACM - Digital rights management
An empirical study on the adoption of information appliances with a focus on interactive TV
Telematics and Informatics
User needs for location-aware mobile services
Personal and Ubiquitous Computing
Wireless Commerce: Marketing Issues and Possibilities
HICSS '01 Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 9 - Volume 9
Location management for mobile commerce applications in wireless Internet environment
ACM Transactions on Internet Technology (TOIT)
Evolution of mobile location-based services
Communications of the ACM - Mobile computing opportunities and challenges
An Investigation and Conceptual Model of SMS Marketing
HICSS '04 Proceedings of the Proceedings of the 37th Annual Hawaii International Conference on System Sciences (HICSS'04) - Track 1 - Volume 1
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents
HICSS '05 Proceedings of the Proceedings of the 38th Annual Hawaii International Conference on System Sciences (HICSS'05) - Track 1 - Volume 01
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce
Information and Management
Drivers and moderators of consumer behaviour in the multiple use of mobile phones
International Journal of Mobile Communications
Determinants of adoption of Mobile Healthcare Service
International Journal of Mobile Communications
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The purpose of this study is to propose an integrated model based on the theory of planned behaviour TPB, and to combine an advertising evaluation model, mobile interaction and trust to explore potential consumer behavioural intentions to use location-based services LBS. This study collected 331 effective questionnaires and applied structural equation modelling SEM to verify the various path relationships of the proposed model. The results showed that antecedents of potential customer attitude were positively affected by several attributes, including credibility, entertainment and interactivity. Potential customer attitudes towards LBS were negatively affected by irritation, which included inappropriate information loading and timing. This study found that potential customer behavioural intentions to use LBS were strongly influenced by their trust of LBS service providers. The results revealed a weak level of institutional trust, which decreases customer behavioural intentions to use LBS. The conclusions provide a reference for the mobile communication industry and prepared LBS promotional strategies.