Exploring user acceptance of WAP services from the perspectives of perceived value and trust

Authors:
Tao Zhou;Yaobin Lu;Bin Wang
Affiliations:
Management School, Hangzhou Dianzi University, Hangzhou, 310018, P.R. China.;School of Management, Huazhong University of Science and Technology, Wuhan, 430074, P.R. China.;College of Business Administration, University of Texas-Pan American, Edinburg, TX 78539, USA
Venue:
International Journal of Information Technology and Management
Year:
2010

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Abstract

We examine the factors influencing a user's perceived value and trust in adopting wireless application protocol (WAP) services based on the trade-off between the benefits and costs. Perceived benefits include ubiquitous connection and contextual offering. Costs include perceived fees, privacy risk and security risk. Using a questionnaire survey, we found that ubiquitous connection, perceived fees and security risk were significantly related to perceived value, while contextual offering and security risk were significantly related to trust. In addition, trust was positively related to perceived value and both trust and perceived value were positively related to the behavioural intention. These results show that m-service providers should focus on factors such as ubiquitous connection, contextual offerings, pricing and security when promoting their products and services.