Wireless Web: a manager's guide
Wireless Web: a manager's guide
Mobile commerce: framework, applications and networking support
Mobile Networks and Applications
The Mobile Phone: An Identity on the Move
Personal and Ubiquitous Computing
Personal and Ubiquitous Computing
Configuring the Mobile User: Sociological and Industry Views
Personal and Ubiquitous Computing
Building customer trust in mobile commerce
Communications of the ACM - Digital rights management
Location management for mobile commerce applications in wireless Internet environment
ACM Transactions on Internet Technology (TOIT)
Interface design for mobile commerce
Communications of the ACM - Mobile computing opportunities and challenges
Understanding usability in mobile commerce
Communications of the ACM - Mobile computing opportunities and challenges
Consumer value creation in mobile banking services
International Journal of Mobile Communications
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
International Journal of Mobile Communications
Identifying the limitations and capabilities of m-commerce services in GSM networks
International Journal of Mobile Communications
Mobile healthcare computing devices for enterprise-wide patient data delivery
International Journal of Mobile Communications
Wireless in the enterprise: requirements, solutions and research directions
International Journal of Mobile Communications
A framework for mobile business applications
International Journal of Mobile Communications
User-device attachment scale development and initial test
International Journal of Mobile Communications
Consumer responsiveness to mobile marketing
International Journal of Mobile Communications
Uncovering patterns in mobile advertising opt-in behaviour: a decision hierarchy approach
International Journal of Mobile Communications
Exploring the digital capital of mobile phone service websites by the user's perspective
International Journal of Mobile Communications
International Journal of Mobile Communications
International Journal of Mobile Communications
Content relevance and delivery time of SMS advertising
International Journal of Mobile Communications
Review: Mobile marketing research: The-state-of-the-art
International Journal of Information Management: The Journal for Information Professionals
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment
Electronic Commerce Research and Applications
Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence
Journal of Electronic Commerce in Organizations
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Advertising on the mobile internet is considered as an influential new marketing channel in the new future. So far technological limitations inhibit its optimised usage in Europe and the US, whereas in Japan constant access to the internet via mobile devices is already a reality. This paper therefore discusses the relevance of advertising on the mobile internet as a marketing tool and investigates antecedents of Japanese consumer attitudes toward this new advertising channel. The analysis is based on a Japanese consumer survey. The results indicate that informativeness and credibility of the advertising message have the greatest impact on consumers' attitude towards advertising on the mobile internet.