User-device attachment scale development and initial test

Authors:
Kai Wehmeyer
Affiliations:
European Research Center for Information Systems (ERCIS), University of Munster, Leonardo Campus 3, 48149 Munster, Germany
Venue:
International Journal of Mobile Communications
Year:
2008

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Abstract

Many authors describe mobile devices as very personal objectsand users are said to develop deep relationships with them.Motivated by such recurring statements, this paper introducesuser-device attachment as a concept describing the relationshipbetween users and their mobile devices. By drawing on literaturefrom marketing, Human Computer Interaction, and sociology, thedomain and dimensions of user device attachment are described.Three dimensions: symbolism, aesthetics, and perceived necessityare conceptualised to represent elements of user-device attachment.An initial instrument for measurement is developed and assessedwith exploratory and confirmatory factor analyses. Correspondingwith the conceptualised dimensions, a three-factor solution wasfound and confirmed using data gathered in two surveys(n1 = 130, n2 = 323). The resultinginstrument provides a basis for future discussions and conceptualand empirical work on the phenomenon of user-device attachment inmobile user behaviour. Possible benefits of applying the constructto areas like mobile advertising and mobile service development areidentified.