Internet Advertising Report
Introduction to the Special Issue: Mobile Commerce Applications
International Journal of Electronic Commerce
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce
Unsolicited Commercial E-Mail: Empirical Analysis of a Digital Commons
International Journal of Electronic Commerce
User-device attachment scale development and initial test
International Journal of Mobile Communications
The effectiveness of targeted mobile advertising in selling mobile services: an empirical study
International Journal of Mobile Communications
Uncovering patterns in mobile advertising opt-in behaviour: a decision hierarchy approach
International Journal of Mobile Communications
Mobile push personalization and user experience
AI Communications - Recommender Systems
Journal of Management Information Systems
Factors that influence the effectiveness of mobile advertising: the case of SMS
PCI'05 Proceedings of the 10th Panhellenic conference on Advances in Informatics
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment
Electronic Commerce Research and Applications
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The emergence of a mobile data infrastructure interconnected with the Internet and television marks the advent of a new marketing channel based on mobile messaging and complementary to traditional marketing channels and the Internet. Mobile marketing test drives are proliferating around the world, with the United Kingdom as the laboratory of innovation. Powerful brand names are involved. Technologies and business models are assessed through experimental campaigns and user-attitude studies. This article frames the ongoing inquiry on mobile marketing through an overview of the novel marketing channel and proposes a brief analysis of the emerging industry structure, followed by a discussion of the split of resources between incumbents and new entrants (i.e., entrepreneurial mobile marketing companies) and their effective competitive positioning.