International Journal of Man-Machine Studies
A robust and scalable clustering algorithm for mixed type attributes in large database environment
Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining
M-Commerce: Technologies,Services,and Business Models
M-Commerce: Technologies,Services,and Business Models
Building customer trust in mobile commerce
Communications of the ACM - Digital rights management
Rising sun: iMode and the wireless Internet
Communications of the ACM - Blueprint for the future of high-performance networking
SPSS 14.0 Statistical Procedures Companion
SPSS 14.0 Statistical Procedures Companion
The mobile commerce value chain: analysis and future developments
International Journal of Information Management: The Journal for Information Professionals
Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy
International Journal of E-Business Research
Understanding users' behavior with software operation data mining
Computers in Human Behavior
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This paper attempts to propose a structural model that integrates various factors influencing attitude towards wireless banner ads and intention to access them. This model is applied to empirical data of Japanese mobile users sampled in the greater Tokyo area. First, structural equation modelling is used to test the baseline model. The results show that the model explains mobile users' perceptual antecedents and consequences well, with all structural paths statistically significant. Second, in the attempt to identify different mobile user groups, a probabilistic cluster analysis is performed. This results in three-cluster groups, consisting of (1) housewives and part-timers, (2) middle-aged white-collar workers and professionals, and (3) students and ''parasite singles''. Finally, multigroup analysis is used to examine whether the model operates invariantly across the three-cluster groups. The results indicate significant differences in the paths associated with consumer innovativeness and perceived entertainment between the groups. In closing, managerial implications and future research directions are discussed, while important limitations are recognised.