Trust-enabling decision support system for e-tourism intermediation

  • Authors:

  • M. Chiara Pettenati;Paolo Bussotti;David Parlanti;Dino Giuli

  • Affiliations:

  • Electronics and Telecommunications Department, University of Florence, Via Santa Marta, 3 50139 Florence, Italy.;Electronics and Telecommunications Department, University of Florence, Via Santa Marta, 3 50139 Florence, Italy.;Electronics and Telecommunications Department, University of Florence, Via Santa Marta, 3 50139 Florence, Italy.;Electronics and Telecommunications Department, University of Florence, Via Santa Marta, 3 50139 Florence, Italy

  • Venue:
  • International Journal of Networking and Virtual Organisations
  • Year:
  • 2008

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Abstract

We present a trust-enabling intermediation system architecture for intelligent decision support in e-tourism applications, namely the Trust Intermediary Service Provider (TISP) system. The purpose of the present work is twofold: to propose a trust-building conceptual framework to account for customer trust in e-commerce applications; and to present a system architecture for knowledge-based decision-making support in the e-tourism context, as a technological demonstration fitting most of the trust-enabling mechanisms in the conceptual framework. The presented system aims to demonstrate the technological feasibility of a semantic-web-based architecture capable of meeting personalised needs and interests in interacting with an e-tourism intermediary, while allowing mechanisms to support trust building and maintenance. The core TISP components are designed for high reusability and are based on advanced knowledge-management-enabling technologies as well as design patterns derived from the Semantic Web (SW) and artificial intelligence fields of study.