International Journal of Man-Machine Studies
Usefulness and ease of use: field study evidence regarding task considerations
Decision Support Systems - Special issue on user interfaces
Assessing IT usage: the role of prior experience
MIS Quarterly
International Journal of Human-Computer Studies
Why do people use information technology?: a critical review of the technology acceptance model
Information and Management
Building customer trust in mobile commerce
Communications of the ACM - Digital rights management
Interpreting Dimensions of Consumer Trust in E-Commerce
Information Technology and Management
Building trust in online auction markets through an economic incentive mechanism
Decision Support Systems
A meta-analysis of the technology acceptance model
Information and Management
An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
Unveiling managers' perceptions of the critical success factors for SMS based campaigns
International Journal of Mobile Communications
Advertising via wireless networks
International Journal of Mobile Communications
Mobile marketing: the role of permission and acceptance
International Journal of Mobile Communications
Diffusion and success factors of mobile marketing
Electronic Commerce Research and Applications
International Journal of Mobile Communications
International Journal of Electronic Commerce
Review: Mobile marketing research: The-state-of-the-art
International Journal of Information Management: The Journal for Information Professionals
Journal of Theoretical and Applied Electronic Commerce Research
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This study conceptualizes and tests a theoretical framework that investigates customers' intention to engage in permission-based mobile marketing communications with a firm in the hospitality sector and examines the effects of gender. The model proposes that perceived usefulness, perceived ease of use and perceived trust affect attitude toward advertising, which in turn, together with perceived behavioural control over mobile communications and reference group influence, affects intention to engage in permission based mobile communications with a firm. Data is collected by the means of an online survey (n = 8,578) and analysis incorporates confirmatory factor analysis and structural equation modelling. The results support the conceptual model and show specifically that perceived usefulness of mobile communications explains a considerable amount of attitude toward advertising. Attitude was found to explain a considerable amount of the intention to receive messages from a firm. Furthermore, women are found to have a stronger relationship between mobile marketing communications with both intentions to visit and actual visits compared to men. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions.