A Mobile Decision Support Web 2.0 Service to Improve the Customers Satisfaction in their M-Commerce Experiences

Authors:
I. J. Pérez;S. Alonso;F. J. Cabrerizo;E. Herrera-Viedma
Affiliations:
Dept. of Computer Science and Artificial Intelligence, University of Granada, 18071 --Granada, Spain. E-mail: ijperez@decsai.ugr.es, viedma@decsai.ugr.es;Dept. of Software Engineering, University of Granada, 18071 --Granada, Spain. E-mail: zerjioi@ugr.es;Dept. of Software Engineering and Computer Systems, Distance Learning University of Spain (UNED), 28040 --Madrid, Spain. E-mail: abrerizo@issi.uned.es;Dept. of Computer Science and Artificial Intelligence, University of Granada, 18071 --Granada, Spain. E-mail: ijperez@decsai.ugr.es, viedma@decsai.ugr.es
Venue:
Proceedings of the 2009 conference on Techniques and Applications for Mobile Commerce: Proceedings of TAMoCo 2009
Year:
2009

Citing 12
Cited 0

On ordered weighted averaging aggregation operators in multicriteria decisionmaking

IEEE Transactions on Systems, Man and Cybernetics
A sequential selection process in group decision making with a linguistic assessment approach

Information Sciences—Intelligent Systems: An International Journal
Direct approach processes in group decision making using linguistic OWA operators

Fuzzy Sets and Systems
A model of consensus in group decision making under linguistic assessments

Fuzzy Sets and Systems
Fuzzy sets and decision analysis

Fuzzy Sets and Systems - Special issue: fuzzy sets: where do we stand? Where do we go?
Building customer trust in mobile commerce

Communications of the ACM - Digital rights management
Payments and banking with mobile personal devices

Communications of the ACM - Wireless networking security
Decision support systems

Communications of the ACM - Emergency response information systems: emerging trends and technologies
E-Commerce Technology: Back to a Prominent Future

IEEE Internet Computing
Group decision making with incomplete fuzzy linguistic preference relations

International Journal of Intelligent Systems
Handbook on Decision Support Systems 2: Variations

Handbook on Decision Support Systems 2: Variations
A Consensus Model for Group Decision Making With Incomplete Fuzzy Preference Relations

IEEE Transactions on Fuzzy Systems

Quantified Score

Hi-index	0.00

Visualization

Abstract

The aim of this paper is to present a new mobile decision support web service applied to improve the customer satisfaction in decision making situations related with m-commerce. The application is included as a new mobile web service under a social net framework such as web 2.0. It allows that users with the same user profile that the potential customer can act as a set of shop assistants that advices him/her according with their experiences. To facilitate the system-user interaction the service uses computing with words tools and implements an ease to use mobile interface. Therefore, users can provide their advice at anytime and anywhere by using their own mobile devices.