Deconstructing mobile commerce service with continuance intention

Authors:
Yi-/Min Lin;Dong-/Her Shih
Affiliations:
Department of Information Management, National Yunlin University of Science and Technology, Douliu, Yunlin, Taiwan/ Department of Information Management, Transworld Institute of Technology, 1221, ...;Department of Information Management, National Yunlin University of Science and Technology, 123, Section 3, University Road, Douliu, Yunlin, Taiwan
Venue:
International Journal of Mobile Communications
Year:
2008

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Abstract

This study develops a theory of personal values and trust in mobile commerce (m-commerce) service systems. Research hypotheses involve the satisfaction formation processes and usage continuance intentions in m-commerce service context, and the participator is selected from three private wireless telecommunication service providers in Taiwan. Results showed: consumers might not use the m-commerce service in the future without being totally satisfied with the system and their customer values; mobile technology trusting expectations were very important in the continued m-commerce service usage behaviour; and the providers might not fulfil the m-commerce service need for consumers, but satisfied with the m-commerce service delivered.