Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Exploring the factors associated with Web site success in the context of electronic commerce
Information and Management
Effect of store design on consumer purchases: an empirical study of on-line bookstores
Information and Management
Key dimensions of business-to-consumer web sites
Information and Management
An empirical study on predicting user acceptance of e-shopping on the Web
Information and Management
The conceptualization and empirical validation of web site user satisfaction
Information and Management
Re-examining the measurement models of success for internet commerce
Information and Management
Online store image: conceptual foundations and empirical measurement
Information and Management
Extrinsic versus intrinsic motivations for consumers to shop on-line
Information and Management
Literature derived reference models for the adoption of online shopping
Information and Management
Expectations versus reality: a snapshot of consumer experiences with Internet retailing
International Journal of Information Management: The Journal for Information Professionals
Deconstructing mobile commerce service with continuance intention
International Journal of Mobile Communications
Electronic Commerce Research and Applications
The Moderating Effect of Transaction Experience on the Decision Calculus in On-Line Repurchase
International Journal of Electronic Commerce
Critical review of the e-loyalty literature: a purchase-centred framework
Electronic Commerce Research
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Previous studies of online stores have concentrated on identifying various attribute and benefit dimensions important to customers and neglected delving into underlying motives of customers engaging in shopping online. The current study identified personal values as underlying motivations, which have received less attention but carry important meanings in explaining customers' loyal behavior. From the perspective of means-end chain theory, a hierarchical cognitive structural model consisting of personal values, attribute evaluations, and loyal behavior has been proposed. 353 questionnaire data were collected from the experienced online shoppers in South Korea and put into structural equation model to investigate the hierarchical effects of personal values, evaluations of online store attributes, and loyalty. The results show that three customers' values such as matured society, happiness, and esteem life are the underlying beliefs motivating and/or deterring customers to shop online. But their impacts were diverse. Even though esteem life value had a positive effect on attribute evaluations, values for matured life and happiness had negative influences on loyalty. In addition, the results also demonstrated that customers' favorable evaluation of product assortment eventually guides customers to be loyal to an online store.