Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Opportunities to enhance a commercial website
Information and Management
Determinants of the intention to use Internet/WWW at work: a confirmatory study
Information and Management
Key dimensions of business-to-consumer web sites
Information and Management
Enticing online consumers: an extended technology acceptance perspective
Information and Management
The Value of Internet Commerce to the Customer
Management Science
Measuring Factors that Influence the Success of Internet Commerce
Information Systems Research
User satisfaction from commercial web sites: the effect of design and use
Information and Management
Factor structure for Young's Internet Addiction Test: A confirmatory study
Computers in Human Behavior
The fundamental reasons of e-consumers' loyalty to an online store
Electronic Commerce Research and Applications
User satisfaction from commercial web sites: The effect of design and use
Information and Management
Construct validation of the Use, Abuse and Dependence on the Internet inventory
Computers in Human Behavior
A Study of the Impact of Individual Differences on Online Shopping
International Journal of E-Business Research
Hi-index | 0.00 |
In an effort to understand the value of Internet commerce, Keeney interviewed over 100 individuals and proposed two sets of variables: means and fundamental objectives for Internet shopping. The first help businesses deliver what is important for customers so that the customers' objectives are achieved. Fundamental objectives represent ultimate values that customers care about and will influence their overall satisfaction. Using a sample of 620 responses in a two-phase exploratory study, two of the authors previously developed a 5-factor 21-item instrument to measure means objectives and a 4-factor 16-item instrument to measure fundamental objectives. They also proposed a second-order model of the fundamental objectives as a measure of overall customer satisfaction. The new study described here examined the two hypothesized measurement models and the proposed second-order model using a sample of 331 responses. Results confirm factor structures of the two models and suggest a more parsimonious instrument for each; a 5-factor 15-item scale for means objectives and a 4-factor 8-item scale for fundamental objectives. Goodness-of-fit indices for putative models of factor structures and the second-order model are presented.