The conceptualization and empirical validation of web site user satisfaction

  • Authors:
  • Steve Muylle;Rudy Moenaert;Marc Despontin

  • Affiliations:
  • Vlerick Leuven Gent Management School, Reep 1, 9000 Gent, Belgium;Tias Business School, University of Tilburg, Tilburg, The Netherlands;Vrije Universiteit Brussel, Brussel, Belgium

  • Venue:
  • Information and Management
  • Year:
  • 2004

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Abstract

This article addresses the concern for effective web site design by means of the conceptualization and empirical validation of a web site user satisfaction construct. Based on IS success theory, hypermedia design theory, a qualitative exploratory pilot study, and a quantitative online critical incident technique, we introduce and define the construct of web site user satisfaction, explore its dimensionality, provide empirical validation of the construct and its underlying dimensionality, develop a standardized instrument with desirable psychometric properties for measuring WUS, and explore the measure's theoretical and practical application.