Application discoverability and user satisfaction in mobile application stores: An environmental psychology perspective

  • Authors:
  • Jaeki Song;Junghwan Kim;Donald R. Jones;Jeff Baker;Wynne W. Chin

  • Affiliations:
  • Information Systems and Quantitative Sciences Area, Rawls College of Business Administration, Texas Tech University, Lubbock, TX 79409, United States;Information Systems and Quantitative Sciences Area, Rawls College of Business Administration, Texas Tech University, Lubbock, TX 79409, United States;Information Systems and Quantitative Sciences Area, Rawls College of Business Administration, Texas Tech University, Lubbock, TX 79409, United States;Department of Management Information Systems, School of Business and Management, American University of Sharjah, Sharjah, United Arab Emirates;Department of Decision and Information Sciences, C.T. Bauer College of Business, University of Houston, Houston, TX 77204, United States

  • Venue:
  • Decision Support Systems
  • Year:
  • 2014

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Abstract

In order to appeal to consumers, mobile application stores face the challenge of finding ways to achieve the seemingly conflicting goals of providing a large quantity of applications and simultaneously making the specific applications that users desire easy to discover. Drawing on environmental psychology, this paper reports a study investigating how quantity-related facilitators and environment-related facilitators are related to application discoverability, which in turn impacts user satisfaction with the application store. We find that quantity-related facilitators (perceived quantity-sufficiency, perceived quantity-overload, and information specificity of search) and environment-related facilitators (application store coherence and user-generated reviews) all influence application discoverability, which affects user satisfaction. These facilitators play a role in managing the conflicting goals in mobile application stores.