Satisfaction with virtual worlds: An integrated model of experiential value

Authors:
Tibert Verhagen;Frans Feldberg;Bart van den Hooff;Selmar Meents;Jani Merikivi
Affiliations:
Knowledge, Information and Networks Research Group, Faculty of Economics and Business Administration, VU University Amsterdam, Amsterdam, Netherlands;Knowledge, Information and Networks Research Group, Faculty of Economics and Business Administration, VU University Amsterdam, Amsterdam, Netherlands;Knowledge, Information and Networks Research Group, Faculty of Economics and Business Administration, VU University Amsterdam, Amsterdam, Netherlands;Knowledge, Information and Networks Research Group, Faculty of Economics and Business Administration, VU University Amsterdam, Amsterdam, Netherlands;Turku School of Economics, Turku, Finland
Venue:
Information and Management
Year:
2011

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Abstract

Although virtual worlds increasingly attract users today, few studies have addressed what satisfies virtual world users. We therefore defined and tested an integrated model of experiential system value and virtual world satisfaction. Drawing upon expectancy-value and cognitive evaluation theories, four important facets of experiential system value were hypothesized as determinants of virtual world satisfaction. Structural equation modeling was employed on a sample of 567 users of the virtual world Second Life. Direct and indirect effects were tested and are reported. Theoretical and practical implications are discussed.