Integrating perceived playfulness into expectation-confirmation model for web portal context

  • Authors:
  • Cathy S. Lin;Sheng Wu;Ray J. Tsai

  • Affiliations:
  • National University of Kaohsiung, Kaohsiung 811, Taiwan;National Sun Yat-Sen University, Kaohsiung 804, Taiwan;BCIS Department, St. Cloud State University (SCSU), 720, 4th Ave. S., St. Cloud, MN 56301, USA

  • Venue:
  • Information and Management
  • Year:
  • 2005

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Abstract

This paper investigated the value of including ''playfulness'' in expectation-confirmation theory (ECT) when studying continued use of a web site. Original models examined cognitive beliefs and effects that influence a person's intention to continue to use an information system. Here, an extended ECT model (with an additional relationship between perceived playfulness and satisfaction) was shown to provide a better fit than a simple path from perceived usefulness to satisfaction. The results indicated that perceived playfulness, confirmation to satisfaction, and perceived usefulness all contributed significantly to the users' intent to reuse a web site. Thus, we believe that the extended ECT model is an appropriate tool for the study of web site effects.