On-line trust: concepts, evolving themes, a model
International Journal of Human-Computer Studies - Special issue: Trust and technology
International Journal of Human-Computer Studies
The development of initial trust in an online company by new customers
Information and Management
International Journal of Human-Computer Studies
International Journal of Human-Computer Studies - Human-computer interaction research in the managemant information systems discipline
The Traveler's Web: An Extreme Searcher Guide to Travel Resources on the Internet
The Traveler's Web: An Extreme Searcher Guide to Travel Resources on the Internet
Integrating perceived playfulness into expectation-confirmation model for web portal context
Information and Management
Extending the TAM for a t-commerce
Information and Management
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
Virtual travel communities and customer loyalty: Customer purchase involvement and web site design
Electronic Commerce Research and Applications
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Exploring tourist adoption of tourism mobile payment: an empirical analysis
Journal of Theoretical and Applied Electronic Commerce Research
Proceedings of the 2nd International Conference on Learning Analytics and Knowledge
Hi-index | 0.00 |
Online travel communities are an increasing phenomenon that is motivating great changes in consumer behavior in the travel sector. Travelers prefer to rely on peers' recommendations and thus visit these communities to look for unbiased information. This work analyzes some of the precursors of the consumer intention to follow the advice obtained in an online travel community. Data show the relevant role of attitude toward the advice, trust in the online community that provides the advice and perceived usefulness of this information in order to determine the consumer intention to follow the advice obtained in the community. As well, trust and usefulness have been found to influence consumer attitude, and usefulness is also directly affected by trust in the community that provides the advice. Finally, a specific personal attribute - namely, consumer susceptibility to interpersonal influence -, moderates the effects of the antecedents of the intention to follow the advice obtained in a travel community. Based on these results, some implications for practice are widely discussed.