Understanding e-learning continuance intention: An extension of the Technology Acceptance Model
International Journal of Human-Computer Studies
International Journal of Human-Computer Studies - Human-computer interaction research in the managemant information systems discipline
Electronic Commerce Customer Relationship Management: An Assessment of Research
International Journal of Electronic Commerce
Deconstructing mobile commerce service with continuance intention
International Journal of Mobile Communications
Usability, quality, value and e-learning continuance decisions
Computers & Education
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In this research we develop, operationalize and empirically test a model for explaining/predicting the satisfaction of customers with Internet-based services. We argue and empirically demonstrate the need for considering not only the expectations of customers but also their desires in order to enhance customer satisfaction. The empirical results show the superiority of the proposed model to those used in previous research. In addition to its theoretical contributions, this research has also identified specific desires and expectations that drive the satisfaction of customers of online services. These findings should be of great interest to practitioners.