Gender activities in mobile internet

Authors:
Hsiu-Yuan Wang;Yu-Sheng Chang;Tung-Jung Chan;Yung-Fa Huang;Neng-Chung Wang;Ching-Mu Chen
Affiliations:
Chung Hua University, Hsinchu, Taiwan;Chung Chou Institute of Technology, Taiwan;Chung Chou Institute of Technology, Taiwan;Chaoyang University of Technology, Taiwan;National Unite University, Taiwan;Chung Chou Institute of Technology, Taiwan
Venue:
Proceedings of the 6th International Wireless Communications and Mobile Computing Conference
Year:
2010

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Abstract

With the rapid growth of demands of mobile phones, and the advent of third generation technology, accessing Internet via mobile phones is going to become the most promising trend. However, the success of mobile Internet (m-Internet) implementation depends on whether or not individuals are willing to adopt this new technology. Thus, it is necessary for practitioners and academics to explore the factors influencing the acceptance of m-Internet by individuals. By analyzing the data, results indicate that that performance expectancy, effort expectancy, social influence, perceived value and palm-sized computer self-efficacy were significant determinants of behavioural intention to use m-Internet. We also found that gender activities moderate the effects of performance expectancy, effort expectancy and palm-sized computer self-efficacy on m-Internet usage intention. These findings offer several important implications for m-Internet acceptance, in terms of both research and practice.